Mobile TV Showcased at NAB Show
Posted by Sam Churchill on April 17th, 2009LG Electronics announced Friday that it will begin mass production of mobile DTV receiver chips in June that enable local television broadcasters to transmit mobile television.
LG and Harris are the primary developers of the ATSC Mobile DTV Standard. The emerging standard is expected to be formally ratified by early third quarter with the initial release by 31 December 2009.
LG and ATSC will be demonstrating a number of mobile DTV prototypes that use the new LG chip at the National Association of Broadcasters show in Las Vegas next week. LG Electronics will display prototype personal mobile DTV and portable DVD players, CDMA and GSM mobile phones, and a Dell Mini 10 netbook, the first laptop PC with integrated ATSC MobileDTV capability
WRAL, the CBS affiliate in Raleigh, N.C., has already started mobile DTV broadcasts (see Dailywireless:Bus TV in Raleigh).
The 800-member Open Mobile Video Coalition (OMVC), also voiced his support for LG’s commitment to chip production. The Open Mobile Video Coalition was formed by Belo Corp., Fox Television Stations, Gannett Broadcasting, Gray Television, ION Media Networks, NBC and Telemundo Television Stations, Sinclair Broadcast Group and Tribune Broadcasting Co. Together, these groups own and operate more than 280 television stations reaching 95 million homes. According to OMVC, more than 65 stations in 25+ markets, covering more than 35 percent of U.S. television households, are already committed to delivering mobile DTV services in the current year.
The candidate ATSC-Mobile/Handheld (M/H) standard is based on the MPH (Mobile Pedestrian Handheld) mobile DTV transmission system jointly developed by LG Electronics (Zenith) and transmitter manufacturer Harris Broadcast. It is also now supported by Samsung, which had previously pushed its own mobile DTV system.
ATSC, a relatively minor standard on the global stage, received 10 submissions in its request for proposals for a Mobile and Handheld Standard (ATSC-M/H).
The ATSC Mobile DTV system achieves extra robustness for mobile reception by adding extra training sequences and forward error correction on the 19.4 Mbps data stream of DTV broadcasts. It selects some of the MPEG-2 segments and allocates payloads to carry the Mobile DTV data in a manner that existing legacy receivers ignore. It can take 4-6 Mbps out of the data stream. Critics argue mobile TV will lower the quality of HDTV pictures. It also insures that LG and others in the ATSC gang can keep royalty payments coming for their ghost-sensitive, 8-VSB ATSC standard.
Field trials were conducted during March and April of 2008 in the Las Vegas and San Francisco Bay areas. The ATSC Mobile DTV system uses MPEG-4 AVC and optionally SVC video coding (pdf). A single base format of 240 lines x 416 pixels, 16:9 aspect ratio, progressive scan, is specified, with the ability to increase the resolution or quality through use of the SVC option.
CBS was allowed to stream the March Madness NCAA basketball games over both cellular and WiFi networks, but it was optimized for Wi-Fi. NBC may bring Hulu to the iPhone soon. NBC.com’s mobile website served 2.4 million video streams in Q1, which is more than the total number of streams served in all of last year.
Print is reluctantly moving to the web, but broadcasters have just as much to loose. Everybody’s got to go. Wikipedia compares dozens of video services and Lifecasting solutions from Livecast, Mogulus,Molv, Stickam, Qik and UstreamTV, among others.
Smartphones will win. Broadcasters will loose.
By 2012, Strategy Analytics projects that smartphones will comprise 30% of all handsets shipped, or about 452 million out of 1.5 billion handsets.
By then Symbian will still hold 39% of the smartphone OS market, with Linux/Android at 22% and Apple at 18%, says the research company.
Mobile phone operators, which control smart phone distribution, are not anxious to threaten their revenue from pay services (like MediaFLO or MobiTV) with “free” television services (like ATSC Mobile DTV), unless they get a piece of the action.
The Television Bureau of Advertising says ad revenue at the US’s largest stations has slid 9.3% decline for the fourth quarter of 2008. Revenues are expected to sink even further.
source : dailywireless.org