Internet more popular than TV

Internet More Popular than TV

Posted by Sam Churchill on December 14th, 2010

Americans are now spending as much time using the Internet as they are watching television, according to a new study by Forester Research (pdf).

While people younger than 30 years old have spent more time with the Internet than television for several years, Forrester’s survey shows that this is the first year that people in older age groups are also doing so.

The amount of time spent on the Internet for personal uses tails off among older groups, ranging from about 12 hours for adults under 30 to about eight hours for people over 66 years old.

Forrester’s survey shows a significant increase in the number of people using the Internet to watch streaming video; 33 percent of adults surveyed this year said they use the Internet to watch video, up from 18 percent in 2007.

Yet the amount of time people spend with their televisions remains relatively stable. By contrast, the survey found that people were spending significantly less time listening to the offline versions of radio and reading printed newspapers and magazines.

The average adult still spends far more time watching television than on the internet, according to new analysis by eMarketer.

Consumers now spend as much time on their mobile devices as they spend reading print newspapers and magazines—combined. And while time spent on mobile devices grew 28% in 2010 to reach an average 50 minutes per day, time spent reading print magazines and newspapers decreased 9% in 2010.

source : dailywireless.org