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The company, a joint venture between Japan's Sony and Sweden's Ericsson, introduced several new mobile phone models late Thursday, as well as the HGE-100 GPS Enabler, a receiver that can enable GPS navigation when connected to certain Sony Ericsson models.
Perhaps in a bid to differentiate the HGE-100 from competition as well as to encourage consumers that may be on the fence with regard to navigation, Sony Ericsson also incorporated hands-free phone operation into the device, which comes with a set of ear buds. It can also be used to operate a digital music file player on phones so equipped.
The company is marketing the HGE-100 GPS Enabler as a companion device for its K530 3G handset, also introduced yesterday, but says the GPS device is compatible with all Sony Ericsson models that incorporate Java support, from the K800 series onwards.
But in a move that is sure to raise eyebrows among some consumers and market analysts, the HGE-100 is not Bluetooth enabled; it connects to the K530 and other phones via a physical cable—despite the fact that the K530 is Bluetooth enabled, and features compatibility with Bluetooth stereo headphones.
Sony Ericsson didn't release any technical specs on the GPS receiver, or list a suggested price. It anticipates that it will be available in Q3 in select markets, along with the K530 handset
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