Friday, December 19, 2008

Video Search

Video Search: Big Time

Posted by Sam Churchill on December 19th, 2008

Video search on YouTube accounts for a quarter of all Google search queries in the U.S., according to the latest search engine numbers from comScore. If it were a standalone site, YouTube would be the second largest search engine after Google. More searches are done through YouTube than through Yahoo.

In an interview with CNET News this week, Rio Caraeff, executive vice president of Universal Music Group’s eLabs, said the largest of the top recording companies is bringing in “tens of millions of dollars” from YouTube.

“YouTube is not like radio, where it’s just promotional,” said Caraeff, who heads up Universal’s digital group. “It’s a revenue stream.” Of the top 10 channels on YouTube, 7 are music related. They include channels from Warner Bros. Records, Soulja Boy, and Disney’s Hollywood Records.

Android phones will soon be updated with several new features including support for a video recording mode that also lets users upload and share content, reports Read/Write Web. The update, code-named “Cupcake,” has many speculating what that video sharing feature will actually look like.

You Tube now lets you “watch in HD”. If you click on that option, the video will automatically play in widescreen – so you can find out Where Matt Is in glorious HD, if you so wish.

YouTube doesn’t comment on how much money individuals can earn through advertising, partly because advertiser demand varies for different kinds of videos. But a NY Times article said “hundreds of YouTube partners are making thousands of dollars a month.”

source: dailywireless.org

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